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Pepsi Icons — Color Exploration
This set of redesigned Pepsi icons explores bold, vibrant color combinations to reflect energy and movement. Created in Adobe Illustrator, each icon reinterprets the brand’s spirit with a modern twist.
Pepsi Icons — Line Work
These white outline versions highlight the minimalist geometry behind the Pepsi icon redesigns. Stripping back the color reveals the clean structure and consistent visual rhythm of each icon, crafted in Illustrator.
Pepsi Icons — Campaign
This final campaign presents the new Pepsi icons in real-world contexts, from print to digital. Designed in Illustrator and brought to life through layout and composition, the visuals aim to reintroduce the brand with playful confidence and bold simplicity.
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